I finished up my article on Catholic blogging for the Pauline Cooperator magazine. In it I discussed how blogs can be a powerful tool for what Blessed Alberione calls The Good Press. Today I spent a bunch of time reading up on "how to create an A-list blog". The competitive part of me enjoyed reading up on how to, basically, become an influential independent journalist through creation of an A-list blog. Spiritually, though, I felt a little overwhelmed by the raw ambition underlying this advice. All professionals strive for competence and success in their endeavors. But the blogosphere, like the movie industry, the record industry, the publishing industry, holds out the promise that anybody can catch the golden ring on the media merry-go-round and become FAMOUS. INFLUENTIAL. RICH. For fifteen minutes. Then on to the next 15-minute ride.
I find all the naked ambition depressing. And enticing. All writers crave an audience, and blogging has become a new corner drugstore where aspiring starlets can display their wares and hope to be discovered, like Lana Turner.
Food for thought.